Nike x Vitamin Water Crossover: Sneaks n' Sips
A sports drink and shoe crossover that somehow never came to be. Until now!
Enjoy a tasty collab concept featuring these stylish yet refreshing kicks.
Enjoy a tasty collab concept featuring these stylish yet refreshing kicks.
(And yes, the shoes do contain liquid, but it isn't the actual drink!)
THE VITA H20'S
THE VENDIN' BOX
To add a bit of uniqueness to the shoe box, I themed the top to look like a vending machine by adding a window to view the shoes and the payment section on the side.
PRINT ADS
MOBILE APP
Along with print ads, interactive focused ads can be scanned to take users to a free app. From it, they can learn more about the collab, play a juicy mini-game, purchase exclusive shoes, and even buy tickets to a live sneaker reveal event!
Product Info & Vita Pour Mini-game
APP PROTOTYPE LINK:
INTERACTIVE ADS
SNEAKER REVEAL EVENT
Customers can come see the unveiling of the new Vita H20’s in person! By completing all three rounds of the Vita Pour mini game, fans can purchase tickets to the exclusive event, be first in line to buy the shoes, and socialize with a refreshing Vitamin Water at the rooftop bar.
